On Brand Loyalty

If there’s one thing that you’ll have noticed about me, it’s when I find a brand I like, it sticks. Cutting back my closet over the years, I’ve garnered a pretty good understanding of what I do, and what I don’t like, and I’ve found that I tend to stick to the comforts of a brand I know, over the ones which feel… unfamiliar. I’ve read enough to know that the general consensus is that brand loyalty just isn’t for millenials, but in my personal experience, that has been far from the case. The first brands I truly *discovered* as…

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The essential little black dress

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How to shop the sales smart (and come …

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NEW IN MY WARDROBE

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