Did I just find an affordable alternative to The Row’s 90s Bag?

The Row 90s Bag Dupe Affordable Alternative
Facade Pattern Cabin Bag in Black
The Row 90s Bag Dupe Affordable Alternative

During my Sunday shopping scroll, I stumbled across a bag too good to gatekeep. Just like the rest of the internet, I seem to be somewhat consumed by The Row’s minimal aesthetic. I can pinpoint my own fascination with the Olsen’s back to my pre-teen days. The era of Full House, Two of a Kind, and New York Minute (iconic!). And honestly, this video of their very first 2006 collection – a seven item capsule – still lives rent free in my head. And while the Olsens didn’t invent “wardrobe basics”, the twins seem to have a knack for “perfecting” the idealised minimalist designs of the 90s.

As chic as their minimally designed collections are, the prices might leave you in a bit of a head spin. Last time I checked, their hugely popular Margaux Tote was retailing for more than $10K (AUD). So you can imagine my surprise and delight when I stumbled across this compact shoulder bag with cylindrical features and sleek design. A dead ringer for The Row 90s bag, though I think I might like this affordable alternative a little better as the adjustable strap appears to be a little longer.

And listen, I’m not sure if it’s the fact that this bag is constantly popping up in my feed – hi exposure theory! – but this strikes me as an object of desire; an item to covet. The sort of bag Carolyn Besette-Kennedy might be seen toting around if she were still here today.

It helps that the Facade Pattern iteration is not only less than 1/7th the price, but the resemblance is striking.

You can shop this Facade Pattern mini bag here (use code MADEMOISELLE10 for 10% off sitewide)

PS. You might also like this post which features an affordable alternative to the Margaux.

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