It Cosmetics Naturally Pretty Palette

it. Cosmetics Naturally Pretty Palette Vol. 1

If there’s one beauty product that gets my heart racing almost as fast as a bold red lipstick, it’s a buttery, soft, muted eyeshadow palette; and god knows I’ve got a few too many of these lurking in my vanity. One of my more recent additions, is the It Cosmetics Naturally Pretty Palette; an all matte eyeshadow palette with a ‘transforming pearl’ shadow designed to add a bit of shimmer and dimension to the eyes.

MAC All That Glitters is quite possibly up there as one of my all time favorite shadows, but a bit of glitter swept across the eyes isn’t always work appropriate…

I’ve been using this quite a bit over the last couple of months, as it has weaseled its way into regular rotation. I’m incredibly fond of the colour palette, which includes soft blushes, warm tangerines, deep chocolates, and some cooler, lilac toned shades. There’s a lot of variety making this palette so versatile for a number of different looks.

Top row from l to r: Sheer Joy, Soft Light, Warmth, Soulful, Mocha, Violet, Midnight and Noir; Bottom row from l to r: Love, Sunrise, Sunset, All Heart, Java, Iconic and Transforming Pearl

To the touch, these are so soft and buttery; they have such a velvety silky texture. While they aren’t chalky, they can be a little powdery upon application however each shade blends out really beautifully, and as these are matte shadows, there is absolutely no fallout when applying.

Pigmentation is not overly intense; the colour is definitely buildable but generally these tend to add a soft wash of colour to the lids. The light to medium toned shades are much more opaque than the darker shades in the palette (as you can see from the swatches above), so if you’re planning on using this for a dark smokey look, having a bottle of MAC Fix + on hand wouldn’t go astray.

Admittedly, the packaging isn’t my favorite (and from what I’ve gathered online, I’m not the only one with reservations) – it’s a pale pink velvet fleece material which is just begging to be covered in all kinds of make up related marks. Packaging aside, I’ve been enjoying digging this palette out while getting ready for work; mostly, I love the pretty, muted shades, which throwing on any – neutral day – look so easy.

It Cosmetics has been on my radar for a while now (the Bye Bye Pores powder is a-m-a-z-i-n-g), and I’m kinda looking forward to trying a few more products from their range, as my experience so far has been largely positive. Recommendations are welcome! x