If there’s one thing that you’ll have noticed about me, it’s when I find a brand I like, it sticks. Cutting back my closet over the years, I’ve garnered a pretty good understanding of what I do, and what I don’t like, and I’ve found that I tend to stick to the comforts of a brand I know, over the ones which feel… unfamiliar.
I’ve read enough to know that the general consensus is that brand loyalty just isn’t for millenials, but in my personal experience, that has been far from the case. The first brands I truly *discovered* as a lost girl in her teens, are ones that I still love and buy from today – Karen Walker and Lover – even if I’m a little more cautious these days about how many pieces I’ll bring home from each collection.
Not even moving to a new city (and country!) has been enough to cause a seismic shift in my brand loyalties, though if anything, it has played a hand in helping me to branch out and uncover some new locally-based designers and international ethical brands which have since become a huge part of my current wardrobe.
Aside from brands like Dion Lee, Josh Goot, and Ellery, which have all fast become a regular part of my vocabulary, there’s one label which has really stuck; Everlane. It’s been the high-quality-low-cost products, the excellent customer service, and the overall transparency and real show of ethics that have had me using mail forwarding for the better part of three years just to add a few of their basics into my closet (of which I now own many…).
It’s the comfort of knowing what to expect, whether it be quality, sizing or service; and it being delivered upon, every. single. time.
There’s a few labels that do this for me, and it only takes a glance at the last couple of seasonal capsule wardrobe to get a pretty good idea of which brands I have that soft spot for.
As I always say, I’m a creature of habit, and there’s just something comforting about sticking with the familiar…
I like your blog. I ran across it last weekend while looking for Everlane reviews and enjoyed reading back through it. I like your older outfits, but I think your style has evolved to become more and more polished and I like the simplicity of your more recent outfits. I will definitely add this to my bookmarks.
Take care and have a nice weekend.
Author
Hi Alissa, thank you so much for your comment! I’m so glad to hear that you enjoy my content (old and new!) – it’s a huge compliment.
Hope you have a wonderful weekend xx
Nice post. May I ask which colours you’ve bought? I really like the pink shade..
Author
I’ve bought the black, the black printed version, camel, and the blush. The blush shade looked AWFUL on me unfortunately – it’s not the best option in terms of their blush range. I also love the dove grey!
I finally had the chance to order something from Everlane last year because they were trying out international shipping and I’m still very pleased with my Cashmere turtleneck sweater. I wish I was able to order a couple of other things too such as those silk tops of yours. But I have such a hard time deciding on the sizing… :s
Author
I really have to say I’m very impressed with the quality of their cashmere. I wear mine so frequently and it has held up beautifully and is still incredibly soft. The silk is great too as it doesn’t really lose that washed silk look if you hand wash it (unlike Equipment which just gets destroyed in the washing machine!). I’m a US2-4 and I could wear either the XS or the S in the silk tanks, the camis, I would buy again in an XS, and the silk blouses, I would stick to an S (these fit a little small). You definitely should consider getting one of the silk pieces when the international shipping opens up later this month x